New Jersey Catholic Schools’ Marketing Council Workshop


More than 60 representatives from 28 elementary and secondary schools in the Camden Diocese traveled to Holy Cross High School in Delran to hear words of wisdom and encouragement about the advancement and marketing of Catholic schools.

The 2010 spring workshop, held on April 21, is an annual event sponsored by the New Jersey Catholic Schools’ Marketing Council. A similar workshop was held on April 20 at Mother Seton High School in Clark to accommodate schools in the northern part of the state.

This year’s speaker was John Cooper from the Institute of School and Parish Development. The topic for the day-long event was “10 Steps to Enrollment Management in a Catholic School.”

In his remarks, Cooper highlighted strategies such as school websites, financing tuition, and the development of a core enrollment team, as well as the roles of the myriad stakeholders within the school community. He gave pointers for using social networking sites effectively to market the schools and how to use current websites more effectively.

Mary Ellen Shurtz, principal of Assumption Regional Catholic School in Galloway, remarked that the day aided and reinforced her school’s movement toward enrollment management.

Kathryn Croskey, advancement director at Christ the King Regional School in Haddonfield, was grateful for the opportunity to gain some insights into enrollment management, especially since she is new to the position. And Julie Roche from St. Ann Regional School in Wildwood found the presentation to have “good ideas, smart and organized.” She will take these tips to her position as advancement director at Cape Trinity Catholic School when it opens in September as the result of a merger between her current school and Our Lady Star of the Sea Regional School in Cape May.

The day also included an opportunity for attendees to meet vendors from several different companies whose services can benefit the work of the schools. Representatives from Tuition Management Systems, Alumni Channel, Zumu Software, CBS Outernet, ValPak, NJ Family, and Teachers’ Insurance Company of New Jersey were available during the day to speak with interested participants. The companies paid a modest sponsorship fee to help underwrite the expense of the Workshop, keeping the cost for participants affordable.

Pat Munyan is assistant superintendent of schools, Diocese of Camden.