On March 21, Mary Beth Peabody joined the Diocese of Camden as communications and marketing manager for Catholic schools. In this capacity, Peabody is responsible for developing and implementing communication and marketing strategies to support the ministry of Catholic education.
This new position is an important element of the long-term strategic plan for schools in the Diocese of Camden, which was detailed in the report commissioned by Bishop Dennis Sullivan, “Forming Minds and Hearts in Grace: A Plan for Catholic Schools in the Diocese of Camden.”
In this new role, Peabody will leverage years of experience in corporate communications, where she specialized in managing change through effective communication. A former consultant with two national firms, her experience spans the early phases of strategy and planning through branding and media selection, copy writing and production management.
“Mary Beth’s experience will have a significant impact on elevating the public awareness of the good work being accomplished in diocesan schools,” said Superintendent of Schools Mary Boyle, who noted that Peabody will work collaboratively with the diocesan Office of Communications.
Peabody is excited about focusing her efforts on a single mission, the future of Catholic schools in the Diocese of Camden. Her mother, Anne McBride, taught at Camden Catholic High School, and her three sons attended Catholic schools in Pennsylvania.
A graduate of Clemson University, Peabody recently earned a master’s degree in writing studies from Saint Joseph’s University. She is a member of Saint Denis Parish in Havertown, Pa. and an associate with the Sisters of Mercy, with whom she is active in efforts designed to promote social justice.
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